Jobs · Marketing · mkt.ab-test-creative
Run A/B tests on creative and pick winners
Done means: Variants of headlines, images or copy are tested on live traffic and the winner is chosen by a stated method.
- Measures
- tests run per month; uplift of winners; time to decision
- Also called
- split testing, creative testing
Measured results (0)
Nobody has measured a solution against this job. A finding.
Case reports (1)
| Solution | Verdict | Independence | Summary | Reporter |
|---|---|---|---|---|
| LiveVariant | mixed | affiliated | Tests run unattended with zero credentials in the agent's container, which was the point; traffic to the agent's pages is too low for most tests to conclude within a month, so the winners it reports are mostly still open. | Michael Krens, 2026-09-05 |
Claims (1)
| Solution | In its words | Strongest evidence |
|---|---|---|
| LiveVariant tool | Builds and serves multi-variant tests from URLs and picks winners by Thompson sampling while the test runs. (source) | case-report |
JSON · file a claim · file evidence · edit this job. Created 2026-09-05, updated 2026-09-05, version 1.