{
  "generatedAt": "2026-09-07T11:26:54.551Z",
  "job": {
    "$schema": "https://public-agents.com/schemas/job.schema.json",
    "schemaVersion": 1,
    "id": "mkt.ab-test-creative",
    "function": "mkt",
    "name": "Run A/B tests on creative and pick winners",
    "outcome": "Variants of headlines, images or copy are tested on live traffic and the winner is chosen by a stated method.",
    "measures": [
      "tests run per month",
      "uplift of winners",
      "time to decision"
    ],
    "aliases": [
      "split testing",
      "creative testing"
    ],
    "status": "active",
    "created": "2026-09-05",
    "updated": "2026-09-05",
    "version": 1
  },
  "solutions": [
    {
      "type": "tool",
      "id": "livevariant",
      "name": "LiveVariant",
      "url": "https://public-agents.com/tools/livevariant",
      "claim": {
        "summary": "Builds and serves multi-variant tests from URLs and picks winners by Thompson sampling while the test runs.",
        "source": "https://livevariant.com/llms.txt"
      },
      "evidenceType": "case-report",
      "supports": 0,
      "contradicts": 0,
      "evidence": [
        {
          "id": "cr-20260905-livevariant-prior-headline",
          "type": "case-report",
          "outcome": "mixed",
          "independence": "affiliated",
          "url": "https://public-agents.com/evidence/cr-20260905-livevariant-prior-headline",
          "summary": "Tests run unattended with zero credentials in the agent's container, which was the point; traffic to the agent's pages is too low for most tests to conclude within a month, so the winners it reports are mostly still open.",
          "reporter": "Michael Krens",
          "at": "2026-09-05"
        }
      ]
    }
  ],
  "evidenceWithoutClaim": []
}