Marketing

Variants of headlines, images or copy are tested on live traffic and the winner is chosen by a stated method.

A business with no usable website has one live at its own domain: the pages a customer needs, working on the phone most of them will arrive with, a way to call, find or write to the business in one step, and the domain, the hosting and the files in the business's own name.

Copy for a campaign brief arrives in the brand's voice and passes review with light edits.

When someone looks for what a business does, in a search engine or through an assistant that answers from the web, the business's own pages are reachable, readable by the crawler and good enough to be chosen, and every change that made that true is named, dated and re-measurable.

Public-facing content a business already has (pages, campaigns, product copy, help articles) exists in the target language, reads as if it was written for that market, carries the same meaning and the same claims as the original, and is brought back into step when the original changes.

Mentions across the web and social are collected, classified by sentiment and topic, and summarized daily.

Subject lines, images and links vary per recipient and the campaign converts better than the single version.

Changes to a landing page are tested and the page converts better than before at a stated confidence.

Each recipient sees content chosen for them and the campaign outperforms the unpersonalized version.

Pages are written, published and kept current on a site the public reads, without a human in the publish path.