{
  "$schema": "https://public-agents.com/schemas/tool.schema.json",
  "schemaVersion": 1,
  "slug": "optimizely",
  "name": "Optimizely Experimentation",
  "kind": "service",
  "status": "active",
  "summary": "Web Experimentation and Feature Experimentation, the A/B, multivariate and feature-flag testing products of the Optimizely One digital experience platform, with a proprietary stats engine. For agents: a hosted Experimentation MCP server that signs in by OAuth through an Opti ID account with Opal enabled, and a REST API (v2) that takes a personal token or OAuth 2.0. Every surface needs an account first; plans are individually packaged, not self-serve.",
  "vendor": {
    "name": "Optimizely",
    "url": "https://www.optimizely.com/",
    "kind": "organization"
  },
  "pricing": "paid",
  "agentAccess": {
    "noAccountNeeded": false,
    "auth": "api-key",
    "notes": "Measured 2026-09-09: MCP initialize with no token answers 401 Authentication required (Bearer; resource_metadata on the MCP host); REST GET /v2/projects with no header answers 401 invalid_credentials. Docs: MCP is browser OAuth via Opti ID and Opal; the API takes a personal token or OAuth 2.0."
  },
  "surfaces": {
    "homepage": "https://www.optimizely.com/",
    "docs": "https://docs.developers.optimizely.com/",
    "llmsTxt": "https://www.optimizely.com/llms.txt",
    "mcp": "https://exp.mcp.opal.optimizely.com/mcp",
    "api": "https://docs.developers.optimizely.com/web-experimentation/docs/api-conventions",
    "source": null
  },
  "social": {
    "github": "optimizely"
  },
  "domains": [
    "optimizely.com",
    "www.optimizely.com"
  ],
  "maintainers": [],
  "provenance": "third-party",
  "jobs": [
    {
      "job": "mkt.ab-test-creative",
      "summary": "A/B, multivariate and multi-page tests on web pages (Web Experimentation) and server-side experiments behind feature flags (Feature Experimentation), analyzed by the vendor's stats engine; an agent creates flags and experiments and reads results over the hosted MCP server or the REST API.",
      "source": "https://support.optimizely.com/hc/en-us/articles/45320607594893-Optimizely-Experimentation-MCP-server-overview"
    }
  ],
  "created": "2026-09-09",
  "updated": "2026-09-09",
  "version": 1
}